"Trashdate helps me find activities to clean the environment and meet new people with the same mindset."
Trashdate is an alternative dating-app for people with a conscious mindset. It offers both private, one-on-one dating and open group events to support the environment. Picking trash, discussion groups, planting trees - everything is possible and a guaranteed icebreaker from the first minute.
Group events can be created for everyone to join. The events can be browsed through a list and by the pins on a map. Recognizing each other at the spot is easy if the brown logo bags are used.
Branding and UI
The design language of app and website is aimed at a modern, conscious user group. The green highlighting signals the ecological aspect of the product, but the neon hue is aimed at an urban, hip audience.
The image material (courtesy of photographer Francis Löfvenholm) captures the magic moment of bonding over trash - giving the concept a funny, cheeky twist. Hands meeting over picking up a piece of trash and making eye contact over brown paper bags filled with beach plastics.
The app was developed in a multidisciplinary collaboration for the Gothenburg A-HA Festival at local Chalmers University. Marine biologist Sam Dupont asked me and Industrial Designer Pamela Lindgren to develop a product to communicate issues of ocean pollution, acidity in the ocean water or extinction of species.
The app Trashdate evolved from the conviction that humans need to be emotionally involved in whatever product they are presented with - to actually care and eventually engage. Trashdate as in "date to pick trash together" serves both the user and nature. People get to know others, share experience, do something good and useful together. Nature profits automatically by being cleaned up ot made aware of through activism.
This project is a collaboration between Explainartist, Designer Pamela Lindgren, Marine Biologist Sam Dupont, Photographer Francis Löfvenholm and A-HA Festival at Chalmers University Gothenburg. The brand Trashdate is protected and owned by Designers Carolina Poelk and Pamela Lindgren.
If you are interested in working with us on Trashdate, or have a concept for funding and realising our wonderful idea, please don't hesitate to contact us. We are convinced that Trashdate is an innovative and promising concept that deserves further development.